Lets face it, in the early days the success of the Internet, from a business point of view, took many people by surprise including the British Government, so much so that people were getting involved with things they had no idea about, just to get on the band wagon. Some of these people made a lot of money ripping off other people who were less informed than themselves, by posing as experts in a field they really new little about.

This is still true today with the so called Search Engine Optimization consultants/advisers, as no one can really guarantee to get you to the top of any organic search engine results, all they can do is TRY and help to improve your SERPs by offering advice on things like keyword analysation, site submission, on page factors, off page factors, and a few other things. The only problem is some of these people (consultants) want to charge you the earth when in fact most of the tools and information for Search Engine Optimization are available for free or at low prices and can be found by using some simple search terms like ‘Search engine optimization’ or ‘SEO’ through anyone of the popular search engines, this will return you an abundance of pages offering you help and advice, it may take a little bit of work, but you will find what your looking for, just make sure to add ‘2008′ or today’s date alongside your search terms to ensure you get the most up to date information.