Search Engine Optimisation for Business

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

CPD Units: 3

Duration:

80 mins

(Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Search Engine Optimisation for Business

£149.00 Per person

CPD Approved

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

Search Engine Optimisation for Business 1 Introduction to SEO 70
Search Engine Optimisation for Business 2 Link Building 70
Search Engine Optimisation for Business 3 On‐Site SEO 70
Search Engine Optimisation for Business 4 Social Media as part of SEO 70
Search Engine Optimisation for Business 5 Local Search 70
Search Engine Optimisation for Business 6 Pay Per Click (PPC) 70

Recommended System Requirements

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)
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